All fans and contestants are encouraged to wear pink during the ProRodeo for Pink Night presented by Intermountain Health; working together to live in a world without breast cancer.

The NILE will donate $1 for every rodeo ticket purchased while other businesses will be donating money towards the Eva Project.

Per Intermountain Health, the Eva Project provides free mammograms to women over age 40 that are uninsured or under-insured. The Eva Project was created by a woman who was diagnosed with breast cancer. She was 48 years old with no family history. Through early detection, Eva’s cancer was diagnosed and successfully treated. Eva wanted to make sure that every woman would be able to receive her screening mammogram.